Easy-wearing plaid flannel shirt
You probably don’t need us to tell you that plaid is rad. Soft, comfortable and easy-wearing, there’s a reason that the plaid flannel shirt has been an outerwear staple for over a century. But Picture Organic’s take on a classic style is the Roscof shirt, which switches up the familiar buffalo or tartan check for a more sophisticated stripe pattern, and swaps traditional wool for a lighter and more breathable organic cotton fabric. But it’s all there in the details – you still get reinforced elbow patches, double chest pockets with button flaps, a button-down front and a generous scooped hem for casual untucked style. The buttons themselves are all made from wood too, a nice little detail that reflects Picture’s commitment to natural, renewable materials and sustainable manufacturing
- FEATURES
- DETAILS
- MATERIALS
- SIZE GUIDE
- ECO CREDENTIALS
- THE BRAND
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- 100% recovery cotton – organic fibres certified by the Global Organic Textile Standard
- Elbow patches
- 2 patch pockets with flaps
- Wooden button main closure and cuffs
- Wooden button flap chest pockets
- Scooped hem
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- Weight: 500 g
- Regular Fit
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- 100% Organic Cotton
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Imperial S M L XL XXL Height (in) 67-68 69-70 71-72 73-74 75-76 Chest (in) 35-37 38-40 40-42 42-44 44-47 Waist (in) 29-31 31-33 34-36 36-38 38-40 Hip (in) 35-37 37-39 40-42 42-44 44-46 Metric S M L XL XXL Height (cm) 170-174 175-179 180-184 185-189 190-194 Chest (cm) 90-95 96-101 102-107 108-113 114-119 Waist (cm) 74-79 80-85 86-91 92-97 98-103 Hip (cm) 88-93 94-99 100-105 106-111 112-117 -
- Eco Certified – Picture Organic is a certified B Corp, the highest distinction for companies committed to making environmental and social responsibility a core part of their business operations
- Ethically Sourced Materials – Picture Organic uses recycled materials to manufacture this garment
- Manufactured Sustainably – Renewable and low carbon energies such as solar and wind energy are used to manufure Picture Organic products
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Picture Organic is the rebellious surf-skate lovechild of its three iconoclastic French founders: Julien, Jeremy and Vincent. The trio are lifelong friends and passionate board-riders of both snow and sidewalk. But they are also eco-conscious entrepreneurs united by a single-minded vision, as well as a determination to beat the odds.
That’s why, right from the start, Picture has always been 100% committed to sustainable, conscious design. It’s about more than just unique designs, rad colours and high-quality apparel – though it is all of those things too. Picture gear is all made from recycled, organic or responsibly sourced materials. And it doesn’t cost the earth either. Prices are controlled to make sure that the products are a viable alternative to conventional industrial production.
Oh, and if you’re wondering about that name, some of you might remember the seminal snowboard movie Picture This, released back in 2008. If not, YouTube it – pristine powder, huge air and a killer soundtrack that’ll take you straight back to that legendary night in that chalet in Chamonix…























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